Strategy and Marketing Consulting
Strategic Guidance and Marketing Consultant
with over 25 years of experience in the pet health industry.
I bring a passion for the pet health space and helping businesses succeed.
I would love to work together to help you accomplish your goals.
Areas of Expertise
1
Strategic Planning
Strategic and execution planning services for the management of established and emerging businesses.
2
Product Development, Branding and Launch
Evaluate and assess products and pipeline and shape new product innovation.
Brand development and marketing planning all the way through demand generation.
3
Assessment and Transaction Diligence
Assessment and diligence services involve a comprehensive review of the target company's activities, strategies, and assets. Post acquisition strategy and integration.
About Cathy Martin
Cathy Martin is an executive in the animal health industry with over 25 years of leadership, strategic planning, and marketing in the US and globally. She has led and managed cross functional teams to achieve market growth in a variety of products in multiple parasiticide and therapeutic categories in both the pharmaceutical, OTC and pet food industries. She played instrumental role in building Elanco from ground up to $2B+ and was a key leader in integrating the organizations and business strategies when Elanco acquired Novartis Animal Health and Bayer Animal Health. Cathy has launched multiple products over her career, several of which have achieved blockbuster status.
Before becoming a consultant, Cathy held the position of Vice President of Marketing and Strategy for Pet Flavors, Inc. (PFI). Prior to that she held multiple executive roles at Elanco such as Executive Director - US Parasiticides & Pet Health, Executive Director - Integration, Senior Director, US Pet Health & Strategy and others at Elanco Marketing and Brand Manager roles at Hill’s Pet Nutrition. She is also a Board Member and Marketing Chair of WILMAH (Women in Leadership in Animal Health).